UI/UX Design • Lenskart • 2021
Building OJOS Wear
Crafting a Youthful and Quirky E-commerce Experience for Gen Z Consumers
A Journey in Designing Youthful Eyewear Experiences for the Next Generation
Overview
My Role
UI/UX Designer
Platform Type
B2C - E Commerce
Key Deliverables
Design for Mobile & Desktop Website
Design for Android & iOS App
Design Language Development
End-to-end customer journey
Post-order experience
Prototype Development
Usability Testing
About OJOS WEAR
OJOS Wear, a digital-first experiment within the Lenskart brand, aimed to assess the feasibility of selling eyewear exclusively online. With Lenskart's primary sales coming from physical stores, OJOS Wear targeted the Gen Z demographic through digital marketing, capitalizing on their strong online presence. Representing a departure from traditional retail, OJOS Wear sought to establish a vibrant online marketplace, leveraging themed collections and engaging experiences to drive sales without physical retail support. This initiative showcased Lenskart's commitment to innovation and adaptation in the dynamic retail landscape.
Project Highlights
Registration, Home & Product Listing
Product Details & Lens Package Selection
Checkout Journey
Post Order Feedback & Power Submission
Order Life Cycle
This is an archived project.
Please reach out if you'd like to learn more about it.
